Google Ads Management Experts
Get more leads for your business
Key Features of Google Advertising
- With LocaliQ we optimize your search Ads across Google, Microsoft, and all major search engines
- Smart budget optimization
- Keyword Targeting: Google Ads allows us to target specific keywords relevant to your business. Your ads will appear when users search for those keywords on Google's search engine or within partner websites.
- Location Targeting: We can specify the geographic locations where you want your ads to appear. This helps you target specific regions, countries, or even radius-based targeting around a particular location.
- Performance Tracking: Google Ads and LocalIQ offer robust tracking and reporting features. You can monitor the performance of your ads, track conversions, view click-through rates, and analyze other key metrics to assess the effectiveness of your campaigns.
- A/B Testing: We can run multiple variations of your ads simultaneously to test their performance and optimize your campaigns. This helps you identify the most effective ad copy, keywords, and targeting options.
- These are just a few key features of Google Ads. The platform is constantly evolving, and Google frequently introduces new features and enhancements to help businesses optimize their online advertising efforts.
Google AdWords & PPC Management
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Our Adwords/SEM management start with defining your advertising goals, target audience and budget. We help you with, Keyword Research, Ad Creation, Monitoring Analysis, Campaign Optimization, Conversion Tracking and Ongoing Management. PPC Ad management is an ongoing process. We regularly review and refine your campaigns, keeping up with industry trends and adapting to changes in your business goals and target audience.
Optimize your search ad campaigns with help from our cross-media optimization technology. XMO enables goal-based advertising using insights, optimizations, and actions to deliver results.
Get real leads, not just clicks. Our platform uses historical data to continuously optimize your campaigns over time, finding the right keywords, bids, and placements for your business.
Get the latest and greatest insights for your business. We have leading partnerships with Google, Yahoo, and Microsoft that will help you grow.
Google Ads Campaign Management​
Google Ads campaigns can be a powerful tool for generating business leads and increasing your business’s return on investment (ROI). Here’s how:
Targeted Reach
Google Ads allows you to reach a highly targeted audience. You can choose specific keywords, demographics, locations, and the time of day when your ads appear. This precision ensures that your ads are shown to people most likely interested in your services and products, increasing the chances of generating quality leads.
Keyword Relevance
By selecting relevant keywords for your ads, we ensure that your business is visible to people actively searching for similar services or products. This means you’re reaching potential customers when they’re most likely to convert into customers and leads.
Ad Extensions
Google Ads offers various ad extensions, such as call extensions, site link extensions, and location extensions. These extensions provide additional information and options for users to interact with your ads. For example, a call extension allows users to call your business directly from your online ad, making it easier for them to convert into leads.
A/B Testing
Google Ads allows us to test different ad variations to see which Google Ad is performing better. By continuously optimizing your ad copy, headlines, and visuals, we improve click-through rates and conversion rates, ultimately generating more leads for your business.
Budget Control
You have complete control over your budget in Google Ads. We can set a daily or monthly budget that aligns with your business goals and monitor your spending in real time. This ensures that you only pay for clicks or impressions that have the potential to generate leads.
Conversion Tracking
Google Ads with LocaliQ software provides robust conversion tracking tools, allowing us to measure the effectiveness of your campaigns. We track leads, sign-ups, purchases, or any other desired action on your website. This data helps us understand which keywords and ads drive the most valuable leads for your business.
Remarketing
Remarketing allows us to re-target users who previously visited your website but did not convert (purchase or call for a service). By re-targetting and showing them relevant ads when they browse other websites, you can re-engage potential customers and encourage them to take the desired action.
Optimization for Mobile
With increasing use of mobile devices, Google Ads enables our digital marketing team to create mobile-specific campaigns for your business. This ensures that your ads are well-optimized for mobile users, capturing leads from this significant market segment.
Geo-Targeting
If your business operates in specific locations, we use geo-targeting to focus your ads on those areas. This benefits local businesses, as it helps drive leads from nearby potential customers.
Data Analysis and Insights
Google Ads provides detailed analytics and insights into your campaign performance. Regularly reviewing this data lets you identify what’s working and what needs improvement, allowing our team to fine-tune your campaigns for better lead generation and ROI.
Call us today to improve and manage your Google Ad campaigns in Toronto and all of Canada and get a Free Google Ads Analysis.
Google Ads campaigns are a highly effective tool for generating business leads and improving ROI by offering precise targeting, keyword relevance, ad extensions, testing capabilities, budget control, conversion tracking, remarketing, mobile optimization, geo-targeting, and valuable data insights. When managed effectively, Google Ads can deliver a strong return on investment, making it a crucial component of many businesses’ marketing strategies.
Google Ads Campaign Management
Take advantage of Google’s platform to advertise your product or service on Google search results pages, videos, mobile apps and more.
Our team will ensure you get the maximum reach and return on investment. We’ll customize your advertising objective, plan a strategy, and help you decide how long you’d like your campaigns to run for.
Our ad campaign service will give your site:
- High quality traffic
- Higher quality leads
- Higher click-through rate (CTR)
- Better paid search SERP ranking
- Higher quality score
Is Your Google Ad Campaign Not Performing?
If your Google Ads campaign performs differently than expected, several reasons could be behind its underperformance. Identifying these issues and taking appropriate action is crucial to improve the effectiveness of your campaign. Here are some common reasons why a Google Ads campaign might not be working:
Poor Keyword Selection
Your choice of keywords may be too broad, too competitive, or irrelevant to your target audience. Revisit your keyword strategy to align with your business goals and audience’s search intent.
Ineffective Ad Copy
Your ad copy may need to be more compelling or relevant to users. Creating engaging ad copy that clearly communicates your value proposition and encourages users to take action is essential.
Low Ad Quality Score
Google assigns a Quality Score to each keyword in your campaign based on factors like ad relevance, click-through rate (CTR), and landing page quality. A low-quality score of your web page can result in higher costs and lower ad positions. Focus on improving your ad relevance and user experience on the landing page.
Inadequate Budget
Your campaign budget may need to be increased to compete effectively in your chosen market. Evaluate your budget to ensure it’s in line with your campaign goals and the competitiveness of your industry.
Incorrect Targeting
Your campaign’s targeting settings may need to be narrower or narrower. Review your targeting options, including location, demographics, and device settings, to ensure you reach the right audience.
Landing Page Issues
If your landing page is slow to load, mobile-friendly, or needs more relevant content, it can positively impact your campaign’s performance. Optimize your landing pages with LocaliQ to improve user experience and conversions.
Ad Scheduling
Your ads may be running at times when your target audience is not active. Adjust your ad scheduling to align with when your potential customers will engage with your ads.
Ad Extensions
Neglecting the use of ad extensions can limit your ads’ visibility and appeal. Implement relevant ad extensions to provide users with more information and options.
Competitive Market
Standing out in highly competitive industries, achieving a positive ROI may be challenging. Consider adjusting your strategy, focusing on long-tail keywords, or exploring alternative advertising channels.
Negative Keywords
Failure to use negative keywords can lead to your ads appearing for irrelevant searches, wasting your budget. Regularly update your negative keyword list to filter out irrelevant traffic.
Conversion Tracking Issues
If your conversion tracking is set up incorrectly, you cannot accurately measure your campaign’s success. Ensure that your tracking codes are properly implemented.
Ad Fatigue
If your campaign has been running for an extended period with the same ads, users may become fatigued and ignore them. Refresh your ad creatives regularly to maintain user interest.
Competitor Activity
Changes in competitor strategies or market dynamics can impact your campaign’s performance. Monitor your competitors and adjust your strategy accordingly.
Quality of Offer
If your product or service doesn’t meet customer expectations, it can lead to poor conversion rates. Review your offerings and make improvements as needed.
Insufficient Testing
Regularly A/B test different ad elements, such as headlines, ad copy, and landing pages, to identify what works best for your audience.
Call us today if your Google Ads campaigns are not performing well.
 We will help you diagnose the specific issues by analyzing data and metrics, conducting thorough keyword and audience research, and experimenting with different strategies and optimizations. Regular monitoring and adjustments are key to achieving better results with your campaign. This is what we do every single day! Call the Google Ad marketing and management experts in Toronto today!
Hear from our customers
Ready to get started? Connect with us.
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Reach out to David Arbus,
your local Canadian consultant for a free consultation - 647-500-6914
- [email protected]
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